The new spot of Samsung, for the campaign Without You I’m Nothing, presents pro surfers Gabriel Medina, Mick Fanning, Sally Fitzgibbons and Malia Manuel, among other passionated people who define what’s surfing and what will it become. In partnership with World Surf League, agency 72andSunny thought this campaign basing on the principle that without “us”, “I” is nothing, that surf, as technology, won’t be able to evolve with one ego, without a team work in harmony.
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